Kerry Hutson
Reaching the New Movie Consumer
As platforms, products and consumption patterns evolve across the international marketplace the route to the movie consumer becomes ever more complex and spans traditional and new movie players.
SPEAKER: Kerry Hutson (US), Director of International New Media Licensing, NBC Universal
In this presentation Kerry Hutson will discuss what is driving the industry growth and digital adaptation and how they are being integrated into the film value chain.
Kerry Hutson will also talk about how the business models are evolving to reach changing audience demands and the NBC Universal approach to the international digital landscape.
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