Music

New Media Days Kick-Off

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This year’s conference programme is well under construction and while we can’t disclose any speakers just yet, we can tell you that exciting news are right around the corner. But we’re always game for more input! So if you’ve experienced a magnificent speaker or want to point out a hot, new media topic to consider for this year’s New Media Days in Copenhagen, don’t hesitate to drop us a comment right here, right now.

Start-Ups: Mobile innovation in dire times

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Judging from the last Mobile Monday get-together in Copenhagen, Danish start-ups are handling these dire times quite enthusiastically. Here eight mobile business innovators were competing for the title of Copenhagen Favorite, i.e. the one to represent Denmark at MWC Barcelona and have the chance of winning a Mobile Peer Award. Read on to see who won.

Survival of the digitally fittest

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On Wednesday you have the choice of spending the last 20 minutes of your lunch break in the ambient company of the young and talented Mike Sheridan, who will perform from his debut release “I Syv Sind.” Mike will stay on stage for the following panel session that has representatives from the Danish music business debating the role of record companies in a world of digital content.

Digital Natives in Copenhagen tomorrow!

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Students of today are digital natives: They were born into a world of internet and mobile technologies and feel right at home using them. If you’re able to reschedule your afternoon today, Tuesday 30th, Innovation Lab has reigned in Marc Prensky, inventor of the term ‘digital natives’, to give an exclusive talk on the subject at the IT-University in Copenhagen.

Library Love or “How To Frame Future Media”

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The ongoing debate on the future of libraries in a world of digitized content is not in any way irrelevant. We need libraries to inspire future generations, but in a world of many media outlets going increasingly mobile, it’s time to think hard about how you frame the media on display and make it inspiring instead of awkward.

Conference Crunching #3: MTV Guitar Hero conquering the young at heart.

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If the teenagers won’t watch TV someone like MTV is looking at trouble. The international research analysis, “Circuits of Cool”, had the goal of tapping into the young customers’ needs of technology, media and networking to point a twenty-year-old media conglomerate safely into the new century.

Copyright violation = Viral marketing

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Some day soon we’ll be able to look up ”piracy” in the dictionary and find a favorable description like “peer-to-peer sharing of commercial products for the benefit of creator and consumer alike.” Face it: Illegal sharing of copyrighted music, movies, software etc. is a business model the industry just can’t afford to be without because it’s an effective adoption driver.

Conference Crunching #1: Mash-ups

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“Mash-Up, Hyperlocality & User-Generated Content” is a session from NMD07 starring Björn Jeffery, Swedish internet strategist and CEO of Good Old and Christian Lund, editor in chief at Berlingske Media’s online city guide, AOK. Björn Jeffery tells about Sommar På … Continued

Smart phones meeting unrecognized customer needs – and fulfilling marketers’ dreams

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For more than a year the air has been buzzing with iPhone tales of splendor and rumors of good times to come with Apples mobile wonder. Since July 11 2008, the second generation iPhone has become available in 22 countries … Continued