Printed Media

The business of branded QR

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Even though the QR code is old news it seems to never really have caught on in Europe or the US. But what if you add custom design to the mix? Is there a bright future awaiting the branded QR code?

New Media Days Kick-Off

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This year’s conference programme is well under construction and while we can’t disclose any speakers just yet, we can tell you that exciting news are right around the corner. But we’re always game for more input! So if you’ve experienced a magnificent speaker or want to point out a hot, new media topic to consider for this year’s New Media Days in Copenhagen, don’t hesitate to drop us a comment right here, right now.

Quality rules in Ben’s Web 3.0

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Why would anyone work for old, print media? It’s just dead trees sliced really thin, isn’t it? Ben Hammersley is the Associate Editor of Wired Magazine and disagrees heavily with old media giving way to new media. Actually he thinks that web 2.0 is the longest suicide note in the history of media as such.

Library Love or “How To Frame Future Media”

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The ongoing debate on the future of libraries in a world of digitized content is not in any way irrelevant. We need libraries to inspire future generations, but in a world of many media outlets going increasingly mobile, it’s time to think hard about how you frame the media on display and make it inspiring instead of awkward.

Conference Crunching #3: MTV Guitar Hero conquering the young at heart.

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If the teenagers won’t watch TV someone like MTV is looking at trouble. The international research analysis, “Circuits of Cool”, had the goal of tapping into the young customers’ needs of technology, media and networking to point a twenty-year-old media conglomerate safely into the new century.

Google drawing up blueprints for the future web

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The talk of the web for the past 24 hours has been Google’s venture into yet another area of business with their surprising Labor Day announcement of Chrome – a browser to cater for 21st century web needs. Rethinking the client access point to gain better performance from their own services looks like a real smart move from Google. How will virtual world, Google Lively, fair in this new environment for instance?

The Dearth of Great Newspapers

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Hate him or hug him, Tyler Brûlé should be respected as an active spokesperson for the resurgence of print media. While it’s true that many magazines and newspapers have made obituary headlines over the last decade, Tyler Brûlé has shown that it’s indeed possible to survive the maelstrom of digital content by transforming commodity news into customer experience.

Copyright violation = Viral marketing

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Some day soon we’ll be able to look up ”piracy” in the dictionary and find a favorable description like “peer-to-peer sharing of commercial products for the benefit of creator and consumer alike.” Face it: Illegal sharing of copyrighted music, movies, software etc. is a business model the industry just can’t afford to be without because it’s an effective adoption driver.

Are you Born Digital or digitally challenged?

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Fed up with summer crime novels? Next week a book comes out that could prove as nerve shattering as the best whodunit – and the main characters are your kids!

Born Digital is published with high praise from Creative Commons-founder Lawrence Lessig, who calls it ”required reading for parents, educators, and anyone who cares about the future.” And who doesn’t basically.

Conference Crunching #1: Mash-ups

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“Mash-Up, Hyperlocality & User-Generated Content” is a session from NMD07 starring Björn Jeffery, Swedish internet strategist and CEO of Good Old and Christian Lund, editor in chief at Berlingske Media’s online city guide, AOK. Björn Jeffery tells about Sommar På … Continued