Litteraly. With conferencier Mads Brügger demonstrating the old media qualities of a party popper. Consider the content distribution model! Not very targeted though…

Unfortunately the Minister of Culture, Carina Christensen, had cancelled, but instead Brügger shared his thoughts on corresponding with Morten Lund, Danish Skype-entrepreneur gone bankrupt, symbolically framed by classic Danish children story, Mis med de blå øjne.

David Weinberger then took stage: “It is all about connection. Content has been in our culture for years and years. The solution to an overwhelming amount of data is to connect it through meta-data. Change of content is only important because we are experiencing a deeper change in the nature of meta-data.”

The internet is a an abundance. But it’s an abundance of good as well as bad – the latter we’re used to handle, but how do we handle the abundance of good? We need to tag it, but not try to control it.

Information principles we have to change:
1. Leaf on many branches: Tag information as much as possible.
2. Messiness as a virtue: Messy metadata increases the significance of the content.
3. Everything is metadata, all content is connection.
4. Unowned order: The owner of online stuff doesn’t own the order or metadata of that stuff. Very unlike the physical world.

Consequences of easying up on control and increase the metadata/connections: Ecosystem of recommendations and more intelligence being distributed inbetween web-users.

Next up: Jonathan Harris on Surveillance, Self-Exposure and Story Telling.