gaming

How will politicians support media innovation?

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It was a morning jampacked with interesting sessions here on the second day at the New Media Days conference in Copenhagen. Among other things it was a morning of media politics with light being shed on the issue from opposite perspectives. First: How will politicians support media development? Second: How can media technology support politicians?

Conference Crunching #3: MTV Guitar Hero conquering the young at heart.

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If the teenagers won’t watch TV someone like MTV is looking at trouble. The international research analysis, “Circuits of Cool”, had the goal of tapping into the young customers’ needs of technology, media and networking to point a twenty-year-old media conglomerate safely into the new century.

Smart phones meeting unrecognized customer needs – and fulfilling marketers’ dreams

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For more than a year the air has been buzzing with iPhone tales of splendor and rumors of good times to come with Apples mobile wonder. Since July 11 2008, the second generation iPhone has become available in 22 countries … Continued