Music

Survival of the digitally fittest

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On Wednesday you have the choice of spending the last 20 minutes of your lunch break in the ambient company of the young and talented Mike Sheridan, who will perform from his debut release “I Syv Sind.” Mike will stay on stage for the following panel session that has representatives from the Danish music business debating the role of record companies in a world of digital content.

Conference Crunching #3: MTV Guitar Hero conquering the young at heart.

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If the teenagers won’t watch TV someone like MTV is looking at trouble. The international research analysis, “Circuits of Cool”, had the goal of tapping into the young customers’ needs of technology, media and networking to point a twenty-year-old media conglomerate safely into the new century.

Copyright violation = Viral marketing

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Some day soon we’ll be able to look up ”piracy” in the dictionary and find a favorable description like “peer-to-peer sharing of commercial products for the benefit of creator and consumer alike.” Face it: Illegal sharing of copyrighted music, movies, software etc. is a business model the industry just can’t afford to be without because it’s an effective adoption driver.