New Media Days » research

at presentation by Dr. Duane Varan of Disney Labs doing advanced research on media and #advertising response.

Ronni Tino Pedersen — Fri, 25 Jun 2010 15:18:36 +0000

@NewMediaDays

Morten Gade

Ronni Tino Pedersen — Mon, 23 Nov 2009 17:14:59 +0000

2009 Morten Gade moderated New Media Research in the Speakers’ Corner.

Grade A Danish masters students presenting their research right now in Speakers’ Corner at #NewMediaDays

Ronni Tino Pedersen — Tue, 17 Nov 2009 13:22:40 +0000

@NewMediaDays

New research report on the way that the BBC uses user generated content: http://twurl.nl/gz71n5 [via @paulbradshaw]

Ronni Tino Pedersen — Tue, 15 Sep 2009 16:39:12 +0000

@NewMediaDays

@konzepta @thomaskofod True. Some academic research uses ‘netsted’, but it’s apparently not registered as a DK word. Settling for ‘website’.

Ronni Tino Pedersen — Fri, 19 Jun 2009 17:47:10 +0000

@NewMediaDays

Eva Steensig

nina — Tue, 16 Jun 2009 02:19:10 +0000

2007 Eva Steensig hosted Room 3 on the second day of the conference.
2009 Eva Steensig hosted Studie 3 on the first day of the conference.

Sofie Scheutz

mathilde — Tue, 09 Jun 2009 00:06:58 +0000

Det grønne guld [2007]

“Det kan være forskelligt, hvor hurtigt min mobil bliver for gammel – det kommer an på, hvor mange nye mobiler der udkommer. Jeg bryder mig ikke om at have noget, der er gammelt.” – Mimi, 12 år, Kokkedal

PANEL: Mimi (12) Kokkedal / Miriam (13) København V / Aksel (15) Espergærde / David (15) Odense / Løkke (15) Kolding
MODERATORER: Sofie Scheutz (DK) medieforsker, DR // Aslak Gottlieb (DK) undervisningskonsulent, Avisen i Undervisningen

Det grønne guld kender ikke en verden uden pc, mobil, iPod og gratisaviser – kender du det grønne guld? Hvad bruger de mobilen til? Hvad laver de på computeren? Hvornår hører de musik? Hvorfor ser de TV? Læser de overhovedet avis? Få et ucensureret kig ind i de 12 til 15-åriges verden – faktisk helt ned i skoletasken…
Mød også det grønne guld på tomandshånd i sofaen i lounge-området efter sessionen. Her får du deres ærlige mening om netop dit medie.

I 2007 var Sofie moderator på Det grå guld – forståelse af den ældre målgruppe og i 2008 producerede Sofie Unge brugere og nye medier

Aslak Gottlieb

mathilde — Thu, 28 May 2009 01:48:00 +0000

Det grønne guld

“Det kan være forskelligt, hvor hurtigt min mobil bliver for gammel – det kommer an på hvor mange nye mobiler der udkommer. Jeg bryder mig ikke om at have noget, der er gammelt.” Mimi, 12 år, Kokkedal

Det grønne guld kender ikke en verden uden pc, mobil, iPod og gratisaviser – kender du det grønne guld? Hvad bruger de mobilen til? Hvad laver de på computeren? Hvornår hører de musik? Hvorfor ser de TV? Læser de overhovedet avis? Få et ucensureret kig ind i de 12 til 15-åriges verden – faktisk helt ned i skoletasken… Mød også det grønne guld på tomandshånd i sofaen i lounge-området efter sessionen. Her får du deres ærlige mening om netop dit medie.

I 2007 var Aslak moderator på Det grå guld – forståelse af den ældre målgruppe

Eva Steensig

Mathias Jespersen — Tue, 26 May 2009 14:28:00 +0000

Et indblik i fremtidens brugeradfærd

Hvor bevæger danskerne sig hen? Få et sociologisk perspektiv på fremtidens brugeradfærd.

Eva Steensigs indlæg beskriver danskernes hverdag, behov og drømme – et provokerende og modigt bud på den fremtid, vi bevæger os ind i. Få inspirerende og nyttig viden, der berører centrale emner i danskernes hverdagsliv – fra familieliv til holdninger om tid, penge, kønsroller, arbejdsliv og nye medier. Indlægget baserer sig på Steensigs årelange viden om forbrugere og erfaring med, hvordan man overhovedet kan få greb om, hvad der vil blive den dominerende adfærd i den nærmeste fremtid.

Conference Crunching #3: MTV Guitar Hero conquering the young at heart.

Ronni Tino Pedersen — Thu, 11 Sep 2008 06:50:58 +0000

Once a week we look back at last year’s New Media Days conference and serve you the key insights from a session. If you want the full package, webcasts and slides from all sessions can be found on the NMD main site.
Or you may take a look at Conference Crunching explained.

MTV Denmark did their presentation of present and future development at New Media Days, October 2007. Two years earlier MTV had bought it’s way into the Guitar Hero franchise. Only one year earlier the Danish branch had launched the national website. And in early 2008, Channel Manager Kenneth Kristensen told us, Denmark would see a launch of a new IM music service from MTV. To my knowledge that never happened, but Kenneth gave us a good view of some 2007 MTV user research.

If the teenagers won’t watch TV someone like MTV is looking at trouble. The international research analysis, “Circuits of Cool”, had the goal of tapping into the young customers’ needs of technology, media and networking to point a twenty-year-old media conglomerate safely into the new century.

Points of notice:

-    Danish youngsters value tech functionality and ease of use more than their American or Japanese counterparts, who are more into the latest – but not necessarily greatest – gadgets.
-    Friends (ie. networks) are valued more than family – at least in the Western hemisphere. In more traditionally minded cultures, such as India or Brazil, family still take the lead.
-    Old media, especially print, still scored high with young people when asked where they look to discover new music.

The primary strategy for the future, Kenneth Kristensen told us, was continuing to focus on exclusive content. That will get you the eyeballs. Being a major cross-media organisation, MTV Networks International has a real advantage in that respect. With two mobile TV channels running on the Danish network in October 2007, MTV was quite well positioned. They even customised the mobile content, unlike any other Danish service provider at that time. However the mobile TV market in Denmark hadn’t at that time taken off – and actually it still hasn’t.

Post Session:
Guitar Hero III was about to be launched when MTV Denmark did their presentation. Once out it became a huge success, but MTV really didn’t have a part in it since they bought into Harmonix and thus “only” secured revenue from past versions of Heroes. Instead MTV developed the concept into Rock Band – another gaming success to show that interactive music is the right place to aim.

A brand new release from MTV is due next Monday the 15th when MTVNHD reaches its first public eyeballs. The complex abbreviation stands for MTV Network High Definition and it prides itself in being the first ever international high definition service dedicated to music and kids. To begin with it is launched in Belgium, Finland, Norway, Poland, Sweden and yes, Denmark.

More on the subject:

Computerworld: Danish article on the MTV.dk session.

Microsoft Advertising on the “Circuits of cool” research findings.

MSN.com on MTVNHD.