Peter Hirshberg meets Andrew Keen in a debate about web 2.0.

SPEAKERS: Peter Hirshberg (US), Chairman of the Executive Committee & CMO, Technorati // Andrew Keen (UK), Author of ‘The Cult of the Amateur’
MODERATOR: Martin Krasnik (DK), journalist, Weekendavisen

Hirshberg and Keen offer radically different views on the state of the internet and how the transition from customers and audience to partaking producers will affect the media business.

Related:
VIDEO: Andrew Keen – ‘The Great Digital Seduction’ @ New Media Days 2007
VIDEO: Peter Hirshberg – ‘The Rise of the Audience’ @ New Media Days 2007

]]> http://newmediadays.dk/andrew-keen-peter-hirshberg/feed 0 http://newmediadays.dk/peter-hirshberg http://newmediadays.dk/peter-hirshberg#comments Tue, 16 Jun 2009 17:47:00 +0000 Ronni Tino Pedersen http://nmd2.dk/?p=1081 The Rise of the Audience

What are the challenges as social media become increasingly more disseminated and competitive to traditional mass media?

Opening keynote of 2007, Peter Hirshberg, talks about the rapid and unexpected ways in which the audience is changing and the implications for both media and brands. His talk covers the transition taking place where customers and audiences become producers and participants as social media turns to rival traditional mass media. Blogs, the changing nature of influence, content as a social medium and how the audience is increasingly in control of the classification and dissemination of information and ideas – it’s the rise of the audience!

Related sessions:
Search – What’s Next?
Debate: Hirshberg vs. Keen

SPEAKERS: Anders Kragelund (DK), Interaktiv Chef, Benjamin Media // Lasse Ingemann Brodt (DK), salg- og marketingsdirektør, Benjamin Media

Forlaget Benjamin, der står bag bl.a. Costume, Vmax og Bilmagasinet, investerer kraftigt i nye medier og har etableret Benjamin Interactive og 18m kommercielle aktiviteter på mobil og web. Typen af tjenester inkluderer brugergenereret indhold, social interaktion, mobil, geoware mm.
Hvad gør Benjamin online, hvad tjener de penge på, og lykkes de med new media forandringen?

SPEAKERS: Anders Kragelund (DK), Interaktiv Chef, Benjamin Media // Lasse Ingemann Brodt (DK), salg- og marketingsdirektør, Benjamin Media

Forlaget Benjamin, der står bag bl.a. Costume, Vmax og Bilmagasinet, investerer kraftigt i nye medier og har etableret Benjamin Interactive og 18m kommercielle aktiviteter på mobil og
web. Typen af tjenester inkluderer brugergenereret indhold, social interaktion, mobil, geoware mm.

Hvad gør Benjamin online, hvad tjener de penge på, og lykkes de med new media forandringen?

Are we at the mercy of the amateur? How can we build trust into the new structures of knowledge enabled by the internet?

SPEAKER: Andrew Keen (UK), Author of ‘The Cult of the Amateur’

“By stealing away our eyeballs, the blogs and wikis are decimating the publishing, music and news-gathering industries that created the original content those web sites ’aggregate’. Our culture is essentially destroying the very sources of the content they crave.”

This is a quote from Andrew Keen’s controversial book, ‘The Cult of The Amateur – How Today’s Internet is Killing Our Culture’ (2007), which has made him one of the leading contemporary critics of the internet.

In this talk from New Media Days 07, Andrew Keen expresses his concern for the recklessness of online amateurism, spawned by the digital revolution. How today’s internet is polluting our media, jeopardizing our cultural economy and corrupting our civic life – these issues will be the basis of discussions for years to come.

After this session Andrew Keen met Peter Hirshberg in a debate about Web 2.0. The two speakers offer radically different views on the state of the internet and how the transition from customers and audience to partaking producers will affect the media business.

Related:
VIDEO: Hirshberg vs. Keen @ New Media Days 2007

How can media companies fully exploit the potential of the web while at the same time cutting costs on development and maintenance? Hear about the current trends in the construction of internet and mobile sites.

SPEAKERS: Björn Jeffery (SE), Co-founder, Good Old // Christian Lund (DK), Editor & Manager, AOK.dk

Björn Jeffery from Good Old shares his experiences from Sydsvenskan På Näset (www.panaset.
se) – the first full-scale mash-up for the Swedish newspaper Sydsvenska Tidende. The site is a hyperlocal mix of Jaiku, Flickr, Google Maps, WordPress and Sydsvenskans CMS Escenic – all driven by the Nokia E65s Mobile.
The Danish AOK has gained considerable experience in user-generated content (USG) over the last six months by experimenting with the service KBH360. Now AOK are integrating it into a new version of AOK where they combine USG with journalistic content and advertisements.
Learn how the two Scandinavian media companies have chosen to grasp the new opportunities emerging in this new era of the web.

Related:
Blog: Conference Crunching #1 – Mash-ups

How can media companies fully exploit the potential of the web while at the same time cutting costs on development and maintenance? Hear about the current trends in the construction of internet and mobile sites.

SPEAKERS: Björn Jeffery (SE), Co-founder, Good Old // Christian Lund (DK), Editor & Manager, AOK.dk

Björn Jeffery from Good Old shares his experiences from Sydsvenskan På Näset (www.panaset.se) – the first full-scale mash-up for the Swedish newspaper Sydsvenska Tidende. The site is a hyperlocal mix of Jaiku, Flickr, Google Maps, WordPress and Sydsvenskans CMS Escenic – all driven by the Nokia E65s Mobile.
The Danish AOK has gained considerable experience in user-generated content (USG) over the last six months by experimenting with the service KBH360. Now AOK are integrating it into a new version of AOK where they combine USG with journalistic content and advertisements.
Learn how the two Scandinavian media companies have chosen to grasp the new opportunities emerging in this new era of the web.

Related:
Blog: Conference Crunching #1 – Mash-ups

Hør om fænomenet Prediction Markets, som er en ny og innovativ måde at engagere mediebrugerne på. Værktøjet bliver bl.a. brugt af BBC, Google og TV 2 og går ud på at gøre det relevant for brugerne at bidrage med deres viden og få dem til at involvere sig i ens brand. Fænomenet er en del af de nye muligheder, som web 2.0 giver medievirksomhederne mulighed for at benytte, hvor bl.a. den kollektive intelligens spiller en større og større rolle.

Björn Jeffery tells about Sommar På Näset, a hyperlocal news-site he created for Swedish newspaper Sydsvenskan as an experiment to gain readers’ attention during the 2007 summer holiday. In just 6 weeks Good Old and a handful of high school students mashed-up web services and edited local content to cater for the upper-class vacationers at holiday area, Näset, in the south of Sweden. Result: The newspaper doubled its sales in that particular area and the amount of visitors to the main website tripled.

Google Maps, Jaiku and Flickr all went in to making this first mash-up by a Swedish media company and Jeffery’s advice is clear: Do not fear! The experimental mash-up initiative was a success and shows that news and facts of local relevance attract huge interest. By the aid of new media technology it can be repackaged and served as a mash-up in no time and at little cost.

Christian Lund also looked to Google Maps when he last year supervised the launch of new AOK web services. The Copenhagen city guide, being one of the best known media brands in Denmark, wanted to stay on top of the competion and Lund had had good mash-up experience with a previous city guide project, KBH360.

The editorial goal of AOK is to be as nuanced a city guide as possible by giving each of the stakeholders, i.e. journalists, users and advertisers, equal opportunity to contribute with content, reviews and opinions. Every perspective then comes together in a Google Map feature, where Copenhagen’s favorites and horrors are displayed for easy navigation. Mobile is the next step, Christian Lund hints.

Post Session
The success of Björn Jeffery’s mash-up has probably inspired the current state of redesign that Sydsvenskan is undergoing right now. Asking the readers how they want the digital newspaper to be is part of the carefully planned process to reinvent the site. It’ll be interesting to see if any novel mash-ups result? If your Swedish is up to par, you can follow the progress on Sydsvenskans Redesign blog.

As far as I know AOK is still one of the best known websites in Denmark and apparently their mash-up efforts weren’t in vain: Recently Tip-Berlin, another city guide in the Mecom portfolio, bought the well-proven concept and technology from AOK for their own revamp in June 2008. If your German is up to par, this is the announcement from Tip.

Note on language skills: The video webcast is in Danish and Swedish, but the slides that go with it are in English. Jeffery’s slides can also be found at Slideshare.